The wine: a good investment

It will be for the air of crisis or for the cold winds which come from the high finance world, it remains a fact that banks have decided to invest in agriculture.
Yeah, I'm not joking at all! The Monte dei Paschi di Siena, MPS, if you prefer, the oldest Italian bank, has launched an ambitious wine project.

In fact, arrived on the market, not the last type of long-term financing at reduced rates, as one would expect from a bank, but a new brand of wines, the "1472", Monte dei Paschi foundation year, with a new logo to be launched on the market and a strong territorial marketing project.

Red wines and white wines, among which Chianti DOCG, Chianti Classico DOCG, Chianti DOCG Riserva, Toscana IGT, are produced in the heart of the Siena hills, in an eight hundred acres estate. The wine production is followed step by step by the winemaker Carlo Ferrini, with the aim to link inextricably to the area an excellent wine production.

In fact, the aim is ambitious and the marketing plan is focusing on the wine buy online. In confirmation that good wine is always a good investment!