Italian wines in Russia

Russians love Italy and Italian wine. It is a further testimony the 'event "Italian Excellence today", which will held in Moscow from the 12nd of September to 8th of January 2013. The event is the result of the initiative promoted to support the diffusion of Italian culture in Russia by the Presidency of the Council of Ministers.


Data speak for themselves: over the last 11 years the selling of Italian wine in Russia is increased by the remarkable figure of 554%. The trend has been the starting point for a whole series of initiatives aimed at the promotion of Made in Italy in the world. And, Italian wines are undoubtedly one of Italian flagships.

The task of bringing Lambrusco, Negroamaro, Pinot Grigio, and many other Italian rare wines in Russia, will be carried out of the “Ente vini” an unique public institution, established in 1960 in order to organize events and develop institutional public relations, designing projects of communication and of dissemination of Italian wine buy.

"Italian Excellence today" scenarios will be the spaces of Krasny Oktyabr, of the Italian Embassy and of the best restaurants in Moscow. There will not only tastings, but also a rich festival of workshops and meetings.
"Being appointed by the Presidency of the Council - explains Fabio Carlesi, secretary general of Italian Wine - for us it is a great satisfaction, emphasizes the role and importance of Italian wine cellar has in the world for the promotion of Italian wine. Our goal is to bring to Russia the best of our territories, from the Val d'Aosta to Pantelleria. If China is near, Russia is around the corner. And our agency has put the spotlight in the world of Italian wine on these two economic powers. But also on the 'new' markets such as Brazil".

The love for the Made in Italy is also confirmed by a passion for the Italian way of life, constantly increasing, as can be seen from the flow of Russian visitors in our country, which indicates an optimistic +30% compared to last year.