giovedì 7 luglio 2011

The holy beer

Now it is a real trend that is affecting wines, beers and spirits. We are talking about custom bottles.
Among the final marketing operation beer of Pope Benedict XVI, a beer created by a Bavarian brewery, the Weideneder Bräu, in honor of the pontiff.

The beer is called Papst Bier, the beer of the pope, and as early as the label is a clear dedication to the Holy Father, with a foreground image of the pope and of his birthplace, and a caption on the back reads: "Dedicated to the most important son of our country, Pope Benedict XVI, born in Marktl am Inn in Bavaria." A beer that swings dangerously between the sacred and the profane, although the Papst Bier is produced with a very high-quality malt, from which it is obtained a bitter and lager beer, low fermentation and refined with a mild hop aroma.

The ingredients used are pure and in fact the pope is the beer produced only with water, hops, barley malt and yeast.
The "holy" beer is not the only novelty in the beverage industry. The last, in order of time, is a bottle of Pasqua Amarone Riserva 2003 dedicated to the newlyweds Prince Albert of Monaco and Charlene, a unique specimen, a gift from one of the most popular contemporary artists, Maestro Renato Missaglia, whose label depicts , in a colorful and very pop version, the new royal couple.

We look forward to the reissues of Italian wines and their new dresses, created to make buy wine online.

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